CLEVELAND (July 23, 2007) – The national consumer product launch of Fasprin®, the latest advancement in aspirin delivery technology developed by Improvita Health Products, has been awarded to Hybrid Marketing, a Cleveland-based full service marketing and communications firm. Hybrid Marketing will provide public relations and marketing services for this seven-figure account.
Fasprin is a newly developed, 81mg aspirin tablet which quickly dissolves in the mouth instead of the stomach, providing an effective, simplified solution to maintaining a daily low-dose aspirin regimen. This patented aspirin delivery method prevents irritation to the gastro-intestinal tract and enters the blood stream in just three to five minutes, or up to ten times faster than conventional aspirin, making it the delivery of choice at the onset of a heart attack or stroke. With its great-tasting “citrus burst” flavor, Fasprin is ideal for patients on a daily heart health aspirin regimen and is sugar free for diabetics.
The Fasprin line is available at grocery stores, drug stores and mass retailers such as Walgreens, CVS, Rite Aid, Albertsons, Meijers and Wal-Mart. The product is also available through the company’s website at www.Improvita.com.
Improvita Health Products is a leading provider of premier brand health and wellness products and offers safe, innovative solutions that help children and adults improve health, increase wellness and live healthier and more productive lives. The Cleveland-based company develops, manufactures, markets, sells and distributes its health and wellness lines through a nationwide network of sales and marketing channels.
Since it’s inception in 2001, Improvita has been at the forefront of drug delivery advancement through the use of nanotechnology, the science of building and manipulating structures at the molecular level. The company has developed several nationally-launched product lines that encompass analgesics, digestives, effervescents, skin care, children’s health, adult health and wellness, and infection prevention.
Hybrid Marketing will build brand awareness for the Fasprin line in support of a nationwide distribution strategy that will ultimately reach 80,000 retailers. Based in Cleveland’s historic Warehouse District, Hybrid Marketing provides full-service advertising and public relations services which encompass strategic planning, creative design, media relations and web strategies that accelerate bottom-line results for emerging, leading edge, middle-market and top level organizations.
HYBRID MARKETING GOES STATEWIDE TO ATTRACT NEW CLIENTS
Koneta, Inc., Olde Wood Ltd., University Settlement, Male & Associates and Premier Education Services added to client roster.
CLEVELAND (April 17, 2007) – Hybrid Marketing, a Cleveland-based full-service marketing communications firm, has been retained by Koneta, Inc., Olde Wood Ltd., University Settlement, Male & Associates and Premier Educational Services. Hybrid Marketing will provide public relations, advertising, web development, corporate identity and marketing services for these Ohio-based organizations.
• Koneta, Inc. is an industry leader in the manufacture of truck splash guards, quarter fenders, matting, rubber accessories and specialty items. Koneta is located in Wapakoneta, OH.
• Olde Wood Ltd. is one of the largest purveyors of reclaimed hardwood flooring in the Midwest. Olde Wood transforms centuries-old reclaimed barnwood and timbers into custom-milled flooring for a variety of styles and budgets. Olde Wood’s Malvern, OH headquarters includes a showroom recently opened to the public.
• University Settlement is an 80-year-old non-profit organization serving more than 10,000 people in Cleveland’s Broadway Avenue/Slavic Village community with a full range of basic services, from daycare and transitional housing to a hunger center and services for families with special needs.
• Male and Associates is a Columbus-based lobbying firm.
• Premier Educational Services (Columbus) is a full service adult educational training company that prepares today’s workforce for tomorrow’s technology. PES partners with industries to retrain workers and provide outplacement services throughout Ohio.
Based in Cleveland’s historic Warehouse District, Hybrid Marketing provides full-service advertising and public relations services that encompass strategic planning, creative design, media relations and web strategies that accelerate bottom-line results for emerging, leading edge, middle-market and top level organizations.
HYBRID MARKETING ANNOUNCES NEW CLIENTS
FLG Hospitality, Fort Rapids Indoor Waterpark and Columbus Airport Hotel group added to client roster.
CLEVELAND (November 7, 2006) – Hybrid Marketing, a Cleveland-based full-service marketing communications firm, has been named agency of record by FLG Hospitality, Fort Rapids Indoor Waterpark Resort and Airport Hotel Investors. Hybrid Marketing will provide public relations, advertising, web strategies and event coordination for these Columbus-based companies.
FLG Hospitality (formerly Focus Lodging Group, LLC) owns and operates seven hotel properties in Columbus representing such brands as Marriott, Hilton, Wyndham, Starwood, Intercontinental and Choice Hotels International. The company also runs hotels in Nashville, Omaha, Cleveland and Merrimack, New Hampshire representing such brands as Marriott, Hilton, Wyndham, Starwood, Intercontinental and Choice Hotels International.
The company’s current properties under construction include two additional projects in Columbus, hotels in Cincinnati, Longwood, Florida and St. Maarten, Virgin Islands, and indoor waterpark resorts in Chicago and South Haven, Michigan. As a full service hotel management company, FLG Hospitality offers strategic consulting, management strategies, human resource techniques, and marketing and sales execution to its properties.
Also new to Hybrid Marketing’s clientele is the Holiday Inn Hotel & Suites Fort Rapids Indoor Waterpark Resort in Columbus. At 338 rooms and 60,000 square feet of indoor waterpark, Fort Rapids is regarded as the ninth largest indoor waterpark in the country.
Hybrid will also serve as agency of record for Columbus-based Airport Hotel Investors, LLC, which owns and operates six major-brand hotels surrounding the Port of Columbus International Airport.
The hotels include Comfort Suites, Concourse Hotel and Conference Center, Hilton Garden Inn, Hampton Inn, and Holiday Inn Hotel & Suites.
Based in Cleveland’s historic Warehouse District, Hybrid Marketing provides full-service advertising and public relations services that encompass strategic planning, creative design, media relations and web strategies that accelerate bottom-line results for emerging, leading edge, middle-market and top level organizations.
CLEVELAND (Mar. 22, 2006) – Hybrid Marketing announces the following additions to its employee roster:
David Jones, CPA, Controller
Jones serves as controller at Hybrid Marketing. He most recently worked as Interim CFO for Innotech Industries. Previously, he served as business manager for Elyria Catholic High School and as a founding partner with public accounting firm, Heiser, Jones & Associates. He is a cum laude graduate of Cleveland State University with a B.B.A in Accounting.
Kristen Tausz, Account Executive
Tausz has a background in advertising and marketing, with experience in copywriting, media planning and event coordination. She previously worked for NAS Recruitment Communications, where she served as an account coordinator and was responsible for negotiating media contracts, copywriting, and serving as lead online consultant for recruitment-based clientele. Tausz attended Mount Union College in Alliance, Ohio where she received a B.A. in Communications.
Based in Cleveland’s historic Warehouse District, Hybrid Marketing provides full-service advertising and public relations services that encompass strategic consulting, graphic design, corporate identity, web marketing and branding strategies
that accelerate bottom-line results for emerging, leading edge, middle-market and top level organizations.
• Metro Toyota is Northeast Ohio’s largest Toyota dealership based on new and used sales volume. Hybrid Marketing provides integrated marketing and advertising including broadcast, print, outdoor, e-blast, direct-mail, promotions, and media relations.
• Oster Homes, located Lorain County, is one of the area’s largest and most respected custom home builders. Hybrid will provide an integrated marketing and advertising program that includes print, broadcast, and outdoor media, as well as public relation services.
• Meyer Products LLC is an 80 year-old, Cleveland-based leading manufacturer of highly reliable snow and ice control systems. Hybrid Marketing provides public relations and trade show support.
Based in Cleveland’s historic Warehouse District, Hybrid Marketing provides full-service advertising and public relations services that encompass strategic consulting, graphic design, corporate identity, web marketing and branding strategies that accelerate bottom-line results for emerging, leading edge, middle-market and top level organizations.
CLEVELAND (Feb. 6, 2006) – Hybrid Marketing announces the following additions to its employee roster:
John Miska, Senior Designer
Miska is an experienced graphic designer who most recently managed his own full-service graphic design studio, Miska Design Group, for eleven years. During a 20-year career, Miska has served as art director and creative services manager for agencies and corporations. Miska is a graduate of Ohio University with a B.S. in Advertising and Communications.
Megan Bublik, Account Executive
With experience in marketing, public relations and advertising, Bublik is skilled at media buying, promotions, and special event management. She has worked with such Fortune 500 companies as BMW and Bacardi Limon. She is a graduate of Marian College in Fond du Lac, Wisconsin with a B.S. in Communications.
Timothy Hoops, Account Executive
Hoops has a background in advertising and marketing, with experience in copywriting, event coordination and event promotions. He formerly worked for WorldWide Express, where he was responsible for developing and managing accounts. He is a magna cum laude graduate of Kent State University with a B.S. in Advertising and Marketing.
Based in Cleveland’s historic Warehouse District, Hybrid Marketing provides full-service advertising and public relations services that encompass strategic consulting, graphic design, corporate identity, web marketing and branding strategies that accelerate bottom-line results for emerging, leading edge, middle-market and top level organizations.
HYBRID MARKETING LANDS SIXTH NATIONAL ACCOUNT IN 2005
Technology Company Taps Cleveland Firm for National Campaign
CLEVELAND (Dec. 19, 2005) – Hybrid Marketing today has been named agency of record by Agile Technologies of Bridgewater, NJ, to launch a national branding campaign, provide advertising and public relations services, and develop sales collateral.
Hybrid Marketing will work with Agile Technologies offices in Bridgewater, Houston, Chicago, Atlanta and Columbus. The company partners with leading technology companies to provide IT solutions for clients in the insurance, pharmaceutical and financial services industries and for government and media organizations.
“More and more companies are seeing the return on investment that creative firms in the heartland can provide. From our perspective, reports of Cleveland’s demise as a leading marketing/communications center are overstated,” said Michael Zimmerman, Hybrid Marketing president.
Agile Technologies is the sixth company this year to hire Hybrid Marketing to conduct a national campaign to boost image, awareness and sales. Other clients the firm has added include Columbus-based Marzetti (an Anchor Hocking company); Hall China, East Liverpool, OH; DCR Systems, Mentor, OH; Osborn International, Cleveland; and Kalahari Resorts, The Dells, Wisconsin.
Based in Cleveland’s historic Warehouse District, Hybrid Marketing provides full-service advertising and public relations services that encompass strategic consulting, graphic design, corporate identity, web marketing and branding strategies that accelerate bottom-line results for emerging, leading edge, middle-market and top level organizations.
CLEVELAND (Oct. 24, 2005) – Hybrid Marketing announces the addition of four new clients to its roster. Hybrid provides marketing and public relations services for the following:
• Kalahari Waterpark Resort, with resorts in Sandusky, Ohio and Wisconsin Dells, Wisconsin, has fast become an industry leader in waterpark resort destinations. Kalahari Sandusky features 596 well-appointed African-themed hotel guest rooms and suites, and offers great dining, entertainment, relaxation and comfort plus an incredible 80,000-square-foot indoor waterpark that’s open year round. Hybrid provides strategic marketing counsel, advertising, public relations and promotional support.
• Ursuline College Accelerated Program (UCAP) offers adult students an opportunity to change careers or advance their current profession with flexible and concentrated degree completion programs. Ursuline College, a 134-year-old institution, is located in Pepper Pike. Hybrid provides advertising services.
• Cuyahoga Community College Performing Arts Department presents an annual series of music, theater and dance, including the nationally renowned Tri-C JazzFest Cleveland, the nation’s preeminent educational jazz festival. Cuyahoga Community College, begun in 1963, was Ohio’s first community college. Hybrid provides marketing and advertising services.
• CareerBoard.com is a leading network of online job sites featuring local jobs for local talent. Established in 1997, CareerBoard.com serves Ohio and the metropolitan areas of Detroit, Indianapolis and Louisville. Hybrid provides advertising services.
Based in Cleveland’s historic Warehouse District, Hybrid Marketing provides full-service advertising and public relations services that encompass strategic consulting, graphic design, corporate identity, web marketing and branding strategies that accelerate bottom-line results for emerging, leading edge, middle-market and top level organizations.
HYBRID MARKETING ANNOUNCES ADDITIONS TO ITS ROSTER
CLEVELAND (Sept. 14, 2005) – Hybrid Marketing announces the following additions to its employee roster:
Ryan Lowe, Graphic Designer
Lowe is an award-winning designer with experience in both agency and corporate design, skilled at branding, corporate identity, packaging and direct mail advertising. Formerly with The Hoover Company, he was a designer for Marketing and Sales, handling various projects related to product concept and launch, as well as supporting materials for sales campaigns and presentations. Lowe is a graduate of The University of Akron with a B.F.I. in Graphic Design.
Andrea Buchy, Graphic Designer
Buchy combines a background in magazine and newspaper advertising design with experience in direct mail and internal communications collateral and corporate identity packaging. Her experience includes stints with Les Cheneaux Design and Fruchtman Marketing in Toledo. Buchy received a B.F.A. from Bowling Green State University.
Based in Cleveland’s historic Warehouse District, Hybrid Marketing provides full-service advertising and public relations services that encompass strategic consulting, graphic design, corporate identity, web marketing and branding strategies that accelerate bottom-line results for emerging, leading edge, middle-market and top level organizations.
CLEVELAND (Dec. 1, 2004) – Hybrid Marketing announces the addition of four new clients to its roster. Hybrid will provide marketing services for:
• Osborn International, the world’s largest manufacturer of industrial power brushes and maintenance products with manufacturing facilities in eleven countries spanning four continents, and sales in more than 100 countries.
• DCR Systems, Inc., a Cleveland-based company providing turnkey collision repair operations for automobile dealerships nationwide.
• The Hamptons Luxury Apartments, a 650-unit complex in Beachwood, Ohio with such amenities as a fitness center, indoor and outside pools, a below-ground all-weather walkway and conference and party rooms.
• The Tri-C JazzFest, a year-round, Cleveland program that culminates in a two-week jazz festival every April. Now in its 26th year, JazzFest is housed on the Metropolitan Campus of Cuyahoga Community College.
Based in Cleveland’s historic Warehouse District, Hybrid Marketing provides full-service advertising and public relations services that encompass strategic consulting, graphic design, corporate identity, web marketing and branding strategies that accelerate bottom-line results for emerging, leading edge, middle-market and top level organizations.
CLEVELAND (September 3, 2004) – Six months after tripling its office space in downtown Cleveland, Hybrid Marketing (www.hybridmar.com) announces the addition of nine new clients to its roster. New clients include: specialty and commercial chinaware manufacturer The Hall China Company; the foodservice division of the T. Marzetti Company; intellectual property law firm Fay, Sharpe, Fagan, Minnich & McKee; investment banking firms Candlewood Partners and South Franklin Street Partners ; and the law firm of Rotatori, Bender, Gragel, Stoper & Alexander, L.P.A.
Also added were Hiram College , the Center for Mental Retardation and Dance Cleveland , the nation’s second oldest dance presenting organization.
Based in Cleveland's historic Warehouse District, Hybrid Marketing provides full-service advertising and public relations services that encompass strategic consulting, graphic design, corporate identity, web marketing and branding strategies that accelerate bottom-line results for emerging, leading edge, middle-market and top level organizations.
HYBRID MARKETING RELOCATION BREEDS TIPS FOR SUCCESSFUL BUSINESSES ON THE MOVE
Firm develops “Top-Ten Uses for Old Stationery”
CLEVELAND (Feb. 9, 2004) – Hybrid Marketing, a Cleveland-based, left-brained marketing communications firm, has relocated its offices within the historic Bradley Building in the Warehouse District, taking over roughly 4,500 square feet of the building’s second floor. The move triples the firm’s former third-floor office space, adding much-needed office and conference space and other “special” amenities to which only clients of the firm will have access.
“We now have room for our creative department and ample conference facilities for an expanding book of business,” noted Hybrid president, Michael Zimmerman, who also mentioned that the firm plans to add six new hires in 2004.
Hybrid Marketing’s office is now located in Suite 200 of the Bradley Building at 1220 West 6th Street in Cleveland, Ohio, 44113.
While the firm is relishing in its newly-expanded confines, Hybrid principals have happened upon a new dilemma: what to do with the cache of corporate stationery emblazoned with a now-outdated address.
To that end, Hybrid Marketing has developed a comprehensive and helpful list titled, “Top-Ten Uses for Outdated Stationery.”
Based in Cleveland's historic Warehouse District, Hybrid Marketing provides full-service advertising and public relations services that encompass strategic consulting, graphic design, corporate identity, web marketing and branding strategies that accelerate bottom-line results for emerging, leading edge, middle-market and top level organizations.
HYBRID MARKETING’S TOP-TEN USES FOR OUTDATED STATIONERY
10. Use it as packing material for the move.
9. Scratch out your company’s name, box it up and present it to the new tenants of your old space as a move-in gift.
8. Shred it and use as confetti for the firm’s relocation bash.
7. Two words: Wastepaper Basketball.
6. Continue to use it. Ask the tenants of your old space if they’d be so kind as to drop off any mail that is delivered there by mistake.
5. Use the old letterhead to fashion a papier-mâché bust of the boss.
4. Donate it to the local schools as “doodle paper.”
3. Catch up on personal correspondence. Require all employees to write long overdue thank-you letters to their grandmothers.
2. List it on eBay. (People will buy anything these days.)
1. Take it back to the printer, complaining that they printed the wrong address.
Based in Cleveland’s historic Warehouse District, Hybrid Marketing provides full-service advertising and public relations services that encompass strategic consulting, graphic design, corporate identity, web marketing and branding strategies that accelerate bottom-line results for emerging, leading edge, middle-market and top level organizations.
HYBRID MARKETING ADDS FOODSERVICE LEADERS TO CLIENT ROSTER
Hall China, T. Marzetti addition feeds firm growth.
CLEVELAND (Feb. 1, 2004) – Hybrid Marketing, a Cleveland-based full-service marketing communications firm, has been chosen by The Hall China Company and the T. Marzetti Company to develop and implement public relations and marketing strategies.
As agency of record for The Hall China Company, Hybrid Marketing will be responsible for ongoing branding strategies, distributor marketing programs, public relations and web marketing. Headquartered in East Liverpool, Ohio, Hall China is the nation’s largest manufacturer of specialty and commercial restaurant chinaware, offering more than 770 china designs to chain and independent restaurants and non-commercial institutions throughout the United States.
Hybrid will also provide marketing communications support for the foodservice division of the T. Marzetti Company, a specialty food group of Columbus-based Lancaster Colony Corporation. T. Marzetti offers a variety of quality food products, from its renowned salad dressings to frozen breads and pastas produced in plants across the United States. The company's extended brands include New York Garlic Bread®, Romanoff Caviar®, Cardini’s®, Jack Daniel’s Mustard®, Mountain Top Pies® and others.
Based in Cleveland’s historic Warehouse District, Hybrid Marketing provides full-service advertising and public relations services that encompass strategic planning, creative design, media relations and web strategies that accelerate bottom-line results for emerging, leading edge, middle-market and top level organizations.