One of the nation’s oldest dance presenting organizations, DANCECleveland, is staying on its 50-year-old toes with a reenergized marketing program and community partnerships designed to reach new audiences. Hybrid Marketing added muscle with advertising tailored to niche markets, special events to reach younger audiences and an aggressive media relations program. The results to date? A 20% increase in single ticket sales and a 25% boost in new subscribers in one year.