DCR Systems faced a daunting task as a start-up venture: First, roll-out a patent-pending bodyshop process unheard of in the collision repair industry. Then, sell the idea to 20,000 auto dealers nationwide as an on-site, dealer-based, million-dollar turnkey system. And finally, establish a recognized, industry-wide brand.

Hybrid Marketing answered the challenge with an integrated marketing program featuring groundbreaking collateral material, a successful e-marketing strategy, an aggressive media relations program, and a highly manageable dealer lead system. DCR Systems shattered all business projections within 10 months and received its first industry accolade: recognition as the “Best Process System in the Industry” at the collision industry’s annual national convention.