Diving into a pool of 1700 media in need of information was just the start of a highly successful ongoing marketing program being orchestrated by Hybrid for Kalahari Waterpark Resort. With locations in Sandusky, OH and Wisconsin Dells, WI, Kalahari operates two of the four largest indoor waterpark destinations in the country. Its facilities include luxury guest suites, convention centers and extensive waterpark leisure activities.

Hybrid plunged into the program with a four-state advertising blitz, special promotions, a media relations program that continues to generate buzz in print and electronic media, and a corporate relations program that touts Kalahari’s advantages as an exciting convention destination. Like Kalahari’s FlowRider®, the marketing program is really on a roll.