You don’t have to be a big name to make it big in the media. Thanks to a creative approach to storytelling, the press is now dubbing a small family-owned business that specializes in make-your-own food and beverage kits as the “new Martha Stewart.” While the business has focused on internet sales, a new retail operation was the impetus for a Hybrid-orchestrated event and media relations campaign that secured major coverage for Leeners and is helping drive sales. Future plans call for videos and DVDs to reach an even broader audience and produce bigger sales.